Navigating the digital storm
With the likes of Meta tweaking their algorithms to prioritise friends and families content over brands & the advent of artificial intelligence revolutionising content creation, relying on organic social media posts alone to grow your business is becoming increasingly challenging.
Navigating the digital storm
Navigating the digital storm
With the likes of Meta tweaking their algorithms to prioritise friends and families content over brands & the advent of artificial intelligence revolutionising content creation, relying on organic social media posts alone to grow your business is becoming increasingly challenging.
Navigating the digital storm
With the likes of Meta tweaking their algorithms to prioritise friends and families content over brands & the advent of artificial intelligence revolutionising content creation, relying on organic social media posts alone to grow your business is becoming increasingly challenging.
What if you could amplify your marketing efforts?
But let's be real here
While it's true that paid advertising has the power to significantly boost your business's visibility and sales, it's crucial to approach it with the right mindset. It's not a 'set it and forget it' solution or a magic wand that instantly generates profits.
If it were, you wouldn't encounter frequent concerns like 'Paid Advertising doesn't work for me,' 'It's too expensive,' or 'It's not reaching the right audience.'
These challenges often stem from a lack of strategy, targeting, or understanding of the platforms used.
Business Proof
Before you can even consider Facebook Ads & Instagram Ads you have to ask the question, are you ready? Has the business shown enough success and gained enough social proof organically. Is your website optimised to convert? Do you have the budget?
Understanding Your Audience
What are their pain points? Interests? Values? Our ability to create a specific customer profile ensures we are advertising to the right people so your business rings true to their needs.
Relative, Attention Grabbing Content
You only have seconds to have an impact, to stop your target audience in their scrolling frenzy. Utilising what you know about your audience, what will be the hook that draws them in, the visuals which spark their curiosity.
Reading The Data
So you launch your campaign, it’s performing poorly, but why? Your ability to understand the data is what makes this calculated and predictable, without it, it’s a gamble. You can’t measure your results and know where to double down on your efforts. We are obsessed with the data so you don’t have to be!
Testing & Optimising
Like we said, testing is what makes this so impactful! Creating multiple variations of content allows you to find what makes your customers tick and at the lowest cost per action. It’s a fundamental part of our process and service so we can produce the most profitable campaigns.
We believe success boils down to these fundamentals...
We believe success boils down to these fundamentals...
We believe success boils down to these fundamentals...
Some recent campaign results
91%
increase in online sales in Q4 compared to previous year
£37,481
generated in a January Sale Facebook Ad campaign with a 6.61X return on ad spend.
91
leads generated equating to a potential £20,000 in value.
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Say Hello to Paid Advertising
Unlike traditional marketing methods, Meta ads empower you to present multiple versions of your message directly to your target audience, enabling you to discover the most effective combination for optimal results. This approach not only offers unprecedented precision in targeting but also opens up a realm of possibilities.
Imagine a florist looking to promote wedding packages. You can target anyone ‘recently engaged’ in your area.
What about a groundbreaking travel pillow for children? You can precisely advertise to parents looking at airlines and holiday packages. The opportunities are endless!
It doesn’t stop there though, the efficacy of paid advertising extends beyond its technological capabilities.
Say Hello to Paid Advertising
Frequently Asked Questions
What’s the process for getting set up with paid advertising?
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Initial consultation: We begin with an initial consultation to understand your business goals, target audience, and specific needs.
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Keyword research and competitive analysis: We conduct thorough keyword research and competitive analysis to identify the best opportunities for your ads.
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Setting up ad accounts: We either set up your Meta Ads (formerly Facebook Ads) account or request access to your existing account.
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Content gathering/creation: This may involve gathering or creating additional content, such as images, videos, or promotional materials, to use in your ads.
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Creating ad copy and visuals: Our team creates compelling ad copy and visuals tailored to your brand and objectives.
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Launching the campaign: We launch the campaign and continuously monitor its performance to ensure it meets your goals.
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Regular reporting and optimisation: We provide regular reporting and make ongoing optimisations to improve performance. This often includes a testing phase to determine the best-performing ads, ensuring your campaigns are always performing at their best.
Additionally, we discuss your customer lifetime value and customer acquisition cost so we don't focus solely on the profitability of a specific campaign, the entire picture is considered in the process.
How much is your fee for managing our paid ads?
Our management fees for paid advertising services vary based on the scope and scale of your campaign. Our fees typically range from £250 to £10,000 per month, depending on factors such as your advertising budget, the complexity of the campaigns, and the value we aim to create for your business.
We offer a flexible pricing model to ensure that our services are aligned with your needs and goals. For smaller budgets, our fees start at £250, which covers the essential setup, monitoring, and optimisation activities. As your budget and campaign complexity increase, the management fee may scale accordingly to accommodate the additional testing, strategy development, and ongoing optimization required to achieve the best results.
We believe in transparency and value, so we will work with you to determine the most effective approach within your budget, ensuring that you receive the maximum return on investment. Our goal is to provide high-quality, results-driven advertising management that helps your business grow and succeed.
How much budget do I need for paid advertising?
The budget for paid advertising depends on several factors, including your industry, competition, advertising goals, and the platforms you choose. We typically recommend starting with a budget that you’re comfortable with and scaling up as you see positive results.
It's important to bear in mind that larger budgets often receive more favourable treatment by platforms like Meta in their algorithms, allowing for more effective optimisation of your ads. However, we understand that you need to work within your business constraints. We can provide guidance on an optimal starting budget based on your specific needs, ensuring a balanced approach that aligns with your goals and resources.
How do you measure the success of an ad campaign?
Success is measured using key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, cost per click (CPC), return on ad spend (ROAS), and overall return on investment (ROI). We provide regular reports to track these metrics and make data-driven decisions. Additionally, we consider the customer lifetime value (CLV) to understand the long-term value of acquiring customers through our campaigns, which helps us optimise for sustainable growth and profitability.
How long does it take to see results from paid advertising?
Results can vary based on the industry, competition, and campaign objectives. Some campaigns may see results within a few days, while others may take a few weeks. Generally, it takes around 1-3 months to gather enough data to make informed optimisations and see consistent results.
How do you determine the target audience for my ads?
We use a combination of market research, audience insights, and data analysis to define your target audience. This includes factors like demographics, interests, behaviours, and past purchasing patterns.
How often will you update me on the campaign's progress?
We provide regular updates, typically on a weekly or bi-weekly basis, depending on the campaign’s complexity and your preferences. Additionally, we schedule monthly meetings to review performance, discuss strategies, and plan any necessary adjustments.
What if I don't have high-quality video content/photography to use in ads?
If you don't have high-quality video content or photography, we can guide you through the process by providing direction on the type of content that works best for your ads. If you don't have access to a videographer or photographer, we can arrange professional services for you at an additional fee. Our goal is to ensure that your ads are visually compelling and effective in reaching your target audience.
Do you provide ad copy and creative design services?
Yes, we offer comprehensive ad creation services, including copywriting and visual design. Our team works closely with you to develop compelling and effective ads that resonate with your target audience and align with your brand’s messaging.
How do you handle changes in my budget or strategy?
We remain flexible and adaptable to any changes in your budget or strategy. Whether you need to increase or decrease your budget, shift focus to a different target audience, or adjust your campaign goals, we can quickly make the necessary adjustments to ensure continued success.
What if the results don’t come in?
Before commencing Facebook and Instagram ads, we go through a qualifying process to determine if your business is ready for it, assessing factors such as demand for your product and the quality of the content provided. We also ensure that the content meets a high standard to deliver optimal results.
We continuously monitor and optimise your campaigns to ensure the best possible outcomes. If the desired results are not achieved, we analyse the data to identify areas for improvement. Adjustments may include changes to ad copy, targeting, bidding strategies, or landing pages.
If results are not coming in, we conduct a thorough review of our approach, including the content, time, and budget spent, along with other factors, to get the campaign back on track. Our goal is to achieve the best ROI for your investment.