Client Background
JamGolf is a leading UK golf equipment specialist, supplying major brands such as TaylorMade, Callaway, Mizuno, Cobra, Titleist, and PING. Run by PGA Professionals, they provide expert advice to help customers make informed purchases. The business has grown primarily through recommendations and Google Shopping campaigns, establishing a strong reputation in the industry.
Areas of Focus
JamGolf recognised that Meta Ads could be a powerful tool for acquiring new customers and scaling the business through paid advertising. Our approach prioritised developing measurable sales campaigns to promote their major seasonal offers while also creating awareness of their new loyalty programme.
Challenges
Striking a balance between driving short-term sales and fostering long-term brand loyalty while maximising return on ad spend. Initial content limitations required creative solutions to develop high-quality campaign assets. Collaboration was essential to refine and bring ideas to life, ensuring campaigns remained engaging and effective.
Seasonal Sales Campaigns
To promote seasonal offers, we launched targeted Meta Ads across the UK, creating snappy video reels showcasing golf equipment on the course and in-store. The focus was on highlighting the best offers to attract new customers while testing brand-specific and category-specific campaigns to determine the most profitable products.
Boosting Conversions with Retargeting
To increase conversion rates, we implemented dynamic catalog retargeting campaigns, encouraging website visitors who had viewed products or added them to their cart to complete their purchases. By aligning Meta and Google Shopping efforts, we ensured paid media traffic had a higher likelihood of converting.
Driving Loyalty Programme Sign-Ups
For the launch of JamGolf's loyalty programme, we developed Meta Lead Generation campaigns to drive monthly sign-ups. We created educational and entertaining video content that highlighted programme incentives, incorporating relatable golfer humour and meme culture to enhance engagement.
Continuous Optimisation
We continuously refined our approach, testing different video concepts, ad formats, messaging, and targeting strategies to improve return on ad spend and optimize cost per lead.
Results in 2024
2,667,618 Paid Impressions
57,665 Paid Link Clicks
£36,290 generated in Meta Sale Campaigns from £12,609 Ad Spend (2.88x Return On Ad Spend)
Lead Generation
754 new JamRewards members, increasing brand loyalty and customer lifetime value.
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