Client Background
toot garook is a well established, independent lifestyle store based in Exeter. Having successfully been in business since 1995, founder Jude wanted to build on this further with an online store, selling nationwide.
Areas of Focus
Build an engaged online community by developing a social media strategy that fosters a loyal fan base through interactive and relatable content, reflecting the gift shop’s quirky personality. Increase online visibility and sales with targeted paid advertising, driving conscious consumers to the website and converting visits into purchases. Enhance toot garook's digital footprint with a freshly designed website that is both aligned with their brand and makes the shopping experience simple.
Challenges
Our main challenge was unifying the gift shop's diverse products into a cohesive, appealing brand. With an eclectic mix of collections which appeal to different audiences, we needed a thoughtful approach to present everything under one identity. Despite the differences, we believed the shared values would bring everything together, we established that toot's core audience shared a passion for championing independent makers, conscious consumerism & quirkiness.
Website Redesign
We revamped the website to showcase their diverse products with a vibrant, colourful design that reflects the brand's personality. Easy navigation lets customers seamlessly explore each category. Our goal: create an engaging shopping experience that maximises conversions by making it simple and enjoyable to find and buy products.
Storytelling
We set the gift shop apart by using storytelling in social media and ads. By giving Jellycats distinct personalities and linking their stories to seasons and UK culture, we created engaging, shareable content that built a unique brand identity and resonated with the audience
Targeted Paid Advertising
We used targeted paid ads to attract new customers and boost conversion rates. By tapping into various interests and behaviours, we reached new audiences effectively. Retargeting campaigns re-engaged interested visitors, ensuring a steady flow of new customers and enhancing our ad performance.
Results in 2024
£25,575 in Online Sales Up by 55% from 2023
7% Increase in Average Order Value
32,978 Online Store Sessions Up by 51% from 2023
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