Client Background
The client approached us seeking a reliable way to generate high-quality leads consistently. While they had begun to build a reputation in their local area through word of mouth, they struggled to attract new residential clients through digital marketing. They lacked the time, resources, and expertise to leverage social media and paid advertising effectively.
Areas of Focus
Create a soft sell content marketing strategy which establishes trust and a more direct paid advertising approach to convert high intent leads.
Content Marketing
Becoming a Residential Design Resource
By consistently sharing practical renovation advice, inspiring design ideas, and expert insights, we attracted a highly engaged audience of potential clients who saw the architect as a knowledgeable & trustworthy authority.
High Quality Photography & Videography
Before-and-after transformations proved the most effective for showcasing impact and driving engagement. We used Instagram Reels, leveraging industry trends to maximise reach and virality.
Built Trust & Confidence Without Hard Selling
Rather than directly asking followers to hire the architect, we focused on education and inspiration. By providing valuable insights, showcasing past successes, and answering common renovation concerns, we naturally built credibility and trust.
Direct Marketing
Targeted Meta Ad Campaigns
We created multiple audience types based on interests and data lookalikes. Client testimonials in messaging and video ads added a personal touch to build credibility. A mix of static and video ads ensured prospects received the message in multiple ways.
High-Intent Google Lead Generation
We built and optimised a regional landing page to capture potential clients actively searching for architectural services. High-intent keywords captured relevant traffic while negative keywords like career-related terms filtered out poor leads.
Optimised Performance Through A/B Testing
We experimented with a mixture of audiences, ad creatives, messaging and landing page designs to improve the cost per lead in our campaigns. The most effective landing pages mirrored the ad visuals and messaging, ensuring a seamless journey.
Social Media Results in 2024
5043 New Followers
37,266 Content Interactions
2.1 Million People Reached
Lead Generation
On average Ten Leads Per Month for the last four years.
40% of Leads converted into Project Site Visits.
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